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IDrive Online Backup Launches TV Commercials With 'Did You Back It Up?' Theme

Last update: 8:05 p.m. EDT Sept. 25, 2008

WOODLAND HILLS, Calif., Sept 25, 2008 /PRNewswire via COMTEX/ -- Pro Softnet Corporation, a leader in the Storage-as-a-Service, Online Backup and Storage market, today announced that it is launching a national TV Campaign with the 'Did you back it up?' theme in conjunction with the release of Version 3.0 IDrive Online Backup software.
The Campaign's focus is to inform consumers of the importance of backup and to introduce IDrive Online Backup service ( http://www.idrive.com/)

"With Online backup becoming main stream, it is vital to reach as many potential customers as possible. A running belief among many in the industry is that within 5 years every PC is going to be shipped with a built-in online backup solution and we intend to be one of the leading players in the field," said Shweta S., COO at Pro Softnet Corp.

The campaign will air on CNN, Fox News, MSNBC and other Financial channels.

"Various dot coms have tried television advertising with different degrees of success. It will be interesting to observe the ROI on our offline campaign. Our present marketing campaigns are online, this linked with TV advertising will complement our goals," said Raghu Kulkarni, President at Pro Softnet Corp.

IDrive also released version 3.0 of its online backup application with a several enhancements including better performance and usability. In a recent review by the PCPro Magazine, IDrive won 5 of 6 stars and was rated the 'Best Value' and tied with another provider for top ratings.

A full featured 2GB account is offered free, with options to upgrade to a Pro plan starting at $4.95/month for 150 GB.

About IDrive:
IDrive ( http://www.idrive.com/), a service of Pro Softnet Corp., is one of the leading services in the field of online backup and is possibly world's most popular online backup service (courtesy: Alexa). PC World recently named it as one of the Best 101 Freebee products for 2008. The technology behind IDrive has received many accolades, the latest being Best of the Bunch rated by PC World, the PC Magazine Editor's Choice pick and the PC Pro award winner.


 
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